The logo of Taiping Pension Co., Ltd. is a golden circular pattern embedded with ¡°Ì«Æ½ (Taiping in Pinyin)¡±, representing a satisfied life and a happy family and harmonious society. ¡°Ì«Æ½¡± is an artistic design using the name consisting of two characters, pictorially represented as a towering tree in leafy profusion that takes root in the mother earth and embraces the blue sky; implying Taiping Pension¡¯s full vitality and sustainable operation in future.

The golden color is the color of the setting sun, indicating that Taiping Pension orients itself to providing professional old-age insurance for customers. This special color represents stability, indicating that Taiping Pension supplies professional, reliable asset management services. Furthermore this color symbolizing wealth, representing harvest, hope and resplendence, signifying that the customers of Taiping Pension may enjoy abundant, reliable and stable old-age insurance services.

The overall design indicates that Taiping Pension will exert its professionalism to ensure worthily seniority and ¡°freeing our clients from worries about future after retierement, enabling the elderly to lead a dignified, high-quality, happy retired life¡±.